Pure & Original is a Dutch paint brand that offers endless possibilities. Made with love and respect for people and nature, using only 100% natural and organic pigments, water-based and eliminating as much harmful substance as possible.

      Licetto paint: is a very matte and washable wall paint without colour nuances, which is water-repellent and scratch-resistant. The wall is therefore easy to clean with a damp cloth, and no gloss stains will remain. Licetto paint can also be used outside.

      Fresco lime paint : gives a beautiful colour nuance with an  exclusive look. Fresco lime paint is a 100% mineral paint, composed of quick lime and natural pigments. The final result is very authentic, matte and shows different shades and strokes. Available in more than 100 colours. Mold- and bacteria resistant.

      Marrakech paint: 100% mineral paint with the appearance of Tadelakt- or a concrete-like look and has a silky soft surface. Marrakech Walls® is ready mixed and easy to apply, even for DIY. Available in more than 100 colours. Mold- and bacteria resistant.

      Classico chalk paint: is a professional, environmentally friendly, water- and chalk based paint. It results in a beautiful matte, luxurious and powdery velvet finish. Classico is washable and available in 140 gorgeous colors tinted with natural pigments only. Very suitable for walls and furniture (no wax needed), excellent adherence and coverage.

      Traditional Lacquer: Water-based lacquers, mainly used for doors, windows and baseboards, or as a finish on wood, are also a perfect finish to give a different and exclusive look to your walls. Our water-based Traditional Paint is especially suitable for walls, including those in bathrooms and kitchens. Pure & Original lacquers are heat-resistant, making them also a suitable paint for radiators.

      Carazzo floor paint: NEW! Carazzo universal floor-paint is an ultra-durable, silk-matte, water-based, floor paint but also an excellent finish for staircases and other high traffic surfaces like kitchen cabinet-doors, commercial projects, doors and more. No top coat required. Traditionally made with respect for the environment and safety of the users.

      To protect Fresco and Marrakech Walls and make them lightly removable, you can protect the paint with the Dead Flat Eco Sealer, Italian Wax or Lime Soap. This also makes the paint suitable for use in the bathroom or kitchen (with the exception of wet areas). The Italian Wax and Lime Soap also deepen the colour and shine.